Meet Judy Herbst

As a 20+ year Marketing Executive, I have had the distinct honor to work with luxury, premium brands. I have held senior level marketing roles at Tiffany and Co, American Girl, Madame Alexander and Worthy.com, leading brand, public relations, content and digital. Learning and growing and enjoying each moment of creating something special and impactful is very meaningful to me.

At Tiffany and Co., I remember creating the first charitable Tiffany Fragrance gift set in partnership with The Susan G. Komen Foundation and donating all the proceeds, a huge win-win for all involved. And my love of American Girl will never waiver, even if you can find them in Costco! I loved working with the writers, especially Valerie Tripp, author of the original books, Molly, Samantha. I am most proud of receiving the Mattel Community Grant for the NY store for 5 years in a row and collaborating with the NYC Fund for Public School to renovate much needed Public School libraries – Valerie Tripp and I made many trips for school reading days together.

At Worthy, I feel very close to the community I helped build. A community of kickass women. I have found I love working with women who are entrepreneurs, professionals, writers, editors, experts in their fields. Women launching new careers, next acts. I love just being around this amazing kickass community. They have inspired me to be kickass too and I thank them each and every one!

The PR landscape is an ever changing one, especially in our digital world today. What is PR? How can it help you? Does getting on TV help? Many people ask me how I got all the earned PR for Worthy? The answer is in knowing how to craft new, unique data and story points. I achieved success landing the NYT – twice!, Readers Digest, AARP, Washington Post, NY Post, Forbes, Parade, Marketwatch, NextAvenue, MSN, Womans Day, Entrepreneur, USNews, Crains, Business Insider, Inc., Considerable, TheGirlfriend, PsychologyToday.